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Saturday, March 29, 2014
WHY CHOOSE INTERNATIONAL-SEO-GROUP
Are Your URL's SEO Ready? For your search engine optimization campaign, you are probably focusing on keywords, content, link building, social media marketing, directory services and more. The single thing that seldom crosses a company owners mind in terms of their own SEO is the URL's they use. Did you know it is as important to optimize your WEB ADDRESS as it is to provide high quality articles?
There are a number of steps you need to be taking when it comes to SEO URL's to ensue that you get discovered by Google and other best search engines and that your campaign provides to be a success.
Before you go about any further, it is important to remember that any kind of search engine optimization effort you do will not provide you with an instant result.
SEARCH ENGINE OPTIMIZATION takes time, it takes hard work and it takes a lot of patience. You need to wait a couple of months before you see any signs that the effort you have been putting in is working, which is why so many companies employ professional online marketing expert professionals to help them with their campaign, clearing their time up for another important duties they need to total each day.
The first thing you will want to pay attention to is how many keywords in case you put into your URL. With all keywords you will be working with long tail and short end keywords. You already know not to overstuff them when writing your articles, but now you need to put them within your URL as well.
It is no wonder that company owners who are unable to stay ahead of the latest algorithms and trends discover that SEO is a complicated process.
Never use more than two keywords in your URL. Generally speaking of thumb use one or two, if necessary, in the URL. This will help ensure you are picked up and noticed and can help your rankings moving forward.
Always ensure when you are putting your WEB ADDRESS heading together that you don't give attention to SEO, but rather focus on your own audience. You need all the URL's to be readable to your target audience and not only to the search engines. Search engines, such as Google, are looking for sites that focus on providing customers with a good online experience and you really are more likely to be rewarded than penalized if you focus on your current client when coming up with LINK names for your website.
Do not have the same content or related content for more than one LINK. This is so important and is something which could result in you being punished. Go through each of your URL's on a regular basis to identify if any are broken and not operating or if there are those that are the same or similar to other people. Consider combining those that are exactly the same to reduce the risk of Google penalizing you as a result.
Always try to opt for a HTTPS URL where one can. HTTPS is secure and therefore leads to a positive ranking. Everyone creating an online business wants to be safe online, seeing HTTPS over HTTP immediately makes them feel risk-free and increases the chances of these people visiting yours over a non-secure website.
Also focus on a country specific URL where possible. Country specific URL's can assist you have separate sites for every single country you provide to, it can also be very effective in your local SEO campaign moving forward and ensure that you are noticed by the internet search engine in all locations, boosting your visibility and increasing your website traffic significantly.